Lemonshark Poke is a restaurant concept designed to create an inviting, joyful environment that draws customers in. The brand personality takes inspiration from lemon sharks—extroverted, friendly group feeders—mirroring the social nature of dining. Bright yellow evokes the energy of feeding frenzies, while the sharp logo reinforces a bold, distinctive identity.
Sharp, tangy, space to feast with friends.
If I redid this today, I would pay the lemon a visit in 3D space, so we can play with fractions. The idea of "sharp slices" feels tantalizing.
Selected Works
Go West CampsBranding in Marketing
PIVOTBranding in Visual Systems
East Texas A&M UniversityBranding in Environmental Design
LemonShark PokeBranding in Environmental Design
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